Blogs
How few Indian Brands are Quietly making innovations in the #coronavirus era and converting This Crisis into a million dollar opportunity
Despite all the gloom and news of business slowdowns Across various verticals , ranging from white goods, automobiles, real estate, tourism, hotels, aviation.
If you look and watch around carefully, there’s a major manufacturing shift and winds of change taking place in the Indian #businessopportunity #landscape And only the leaders and the brands which move fast, take action, are willing to step out of their comfort zones , press the paddle against the headwinds, put #moneymatters on #innovativeideas would survive, thrive and drive the next level of #aftercorona to reach their true extent of #growthpotential
Here are our top 5 pick s
1) #microtek one of the largest players in the Inverter Business in India was the first catalyst of change that we spotted, now leading the brigade and trying to become Number 1 player in the #branded #infrared #thermometers segment #microtekthermometer
2) #cp plus India’s Number 1 Brand in security cameras decided to quickly shift it’s focus and started making #n95masks with 6 layer protection, hypa shield, anti bacterial fabric and brought fully automated machines, and hit the market with branded make in india masks which were untouched by hand during the entire production process
3) #parleg biscuit, the undisputed leader of Biscuits segment in India, ensured that in addition to biscuits manufacturing in it’s plants, the engineering teams and labour parallely undertook production of #handsanitizer & specialized disinfectants for industrial and home usage
4) #asianpaints, the big daddy and market leader of Paints business in India with their engineering knowhow, huge production capacity and one of the best distribution networks in the country, spotted the new emerging trends in personal hygiene segment and rolled out small And affordable range of sanitizers in small packs & #sku for home and personal usage
5) #baltra home products, A tiny homegrown but popular brand especially in tier 2 and tier 3 cities cities in mixer juicer, fan, heater, trimmer, hand blender and air fryer range , made quick switch from home Appliances to #touch free hand #sanitize Dispenser range and is now flooding the market with it’s new offering
And most importantly all these brands were quick of the block and saw the winds of change WRT to customer needs and surge in demand going forward on #health & #hygiene products over #discretionary spending
#interesting #times #crisis #opportunity